Media Relations That Gets the Right Stories in Front of the Right People
CIM Inc PR provides strategic media relations services for businesses and organizations looking to increase visibility, strengthen credibility and share their stories with relevant audiences.
Effective media relations isn’t about pursuing coverage for the sake of coverage. We identify the stories worth telling, develop the right messaging and pursue media opportunities that align with your brand and broader communications goals.
Finding the Story Worth Telling
Every organization has stories to tell, but not every announcement is a media story.
CIM Inc PR works with clients to uncover the angles, expertise, announcements, trends and perspectives that may be relevant to journalists and their audiences. We then shape those opportunities into clear, compelling stories that accurately represent your brand while giving the media a reason to pay attention.
Strategic, Targeted Media Outreach
Successful media outreach requires more than distributing a press release or sending the same pitch to a long list of contacts.
We consider the story, timing, audience and media landscape to identify relevant opportunities and conduct targeted outreach. Our focus is on connecting the right story with the right media rather than simply generating activity.
Building Visibility and Credibility
Meaningful media coverage can introduce your organization to new audiences, reinforce your expertise and add third-party credibility to your brand. That’s important for AI visibility because Muck Rack’s 2026 research, based on more than 25 million links cited by ChatGPT, Claude and Gemini, found that approximately 84% of AI citations come from earned media. Journalism alone accounts for 27% of cited sources. Muck Rack
CIM Inc PR approaches media relations as part of your larger communications strategy. Whether supporting a company announcement, product or service launch, executive thought leadership, industry expertise, event, or ongoing brand awareness, we pursue opportunities that support what your organization is trying to accomplish.
A Media Strategy Built Around Your Brand
Every organization has different stories, audiences, industries, and communications goals. The media strategy should reflect those differences.
CIM Inc PR takes a hands-on approach to understanding your business and identifying where media relations can provide the most value. As your priorities and the media landscape evolve, we adapt the strategy and continue looking for relevant opportunities to keep your brand part of the conversation.
Our Media Relations Process
Discover
We learn about your organization, objectives, expertise, announcements, and potential stories, and we run an AI visibility report to create a benchmark for our strategy.
Position
We identify the strongest angles and develop messaging that clearly communicates why the story matters.
Target
We identify relevant media, journalists and opportunities based on the story and intended audience.
Outreach
We conduct strategic media outreach and manage communications around potential opportunities.
Build
We continue identifying stories and opportunities that can strengthen visibility and credibility over time, and we measure success against your AI visibility, goals and report results monthly.
Get Your Story in Front of the Right Audience
Looking for a media relations agency that takes a strategic, targeted approach to earning meaningful visibility?
CIM Inc PR develops media relations strategies around your stories, audiences, and communications objectives.
Contact us today to discuss your media relations goals.
