Clear, Strategic Communication When It Matters Most
CIM Inc PR provides crisis public relations services for businesses and organizations navigating sensitive, unexpected or rapidly developing situations.
When circumstances change quickly, knowing what to say, who needs to hear it and when to communicate can be critical. We help clients assess the situation, establish communications priorities, develop clear messaging and respond with a coordinated strategy.
Whether you’re preparing for potential challenges or managing an active situation, CIM Inc PR provides strategic communications guidance tailored to the circumstances.
Preparing Before a Crisis Happens
The best time to think about crisis communications is before you need them.
CIM Inc PR helps organizations prepare for potential communications challenges by identifying key audiences, messaging priorities, potential vulnerabilities and response protocols.
Having a plan in place creates a stronger foundation for making the right communications decisions when time and pressure become factors.
Coordinating Communication Across Audiences
Different audiences may need different information, but the organization’s overall message has to remain aligned.
CIM Inc PR helps coordinate communications across relevant audiences and channels so leadership, employees, stakeholders, media and the public receive information that is consistent with the organization’s broader response.
As circumstances evolve, we help adjust the communications strategy to reflect new information and changing priorities.
Strategic Guidance During Challenging Situations
Every crisis is different. The communications response should be too.
CIM Inc PR takes a hands-on approach to understanding the facts, potential impact, audiences, and communication risks surrounding each situation. We provide strategic counsel designed around what the organization is facing rather than relying on a standard crisis response.
Our role is to help clients make the right communications decisions when those decisions matter most.
Responding With Clarity and Purpose
When a crisis develops, organizations often face competing demands for information from employees, customers, stakeholders, media, and the public.
We help clients evaluate what is known, determine what needs to be communicated and develop messaging appropriate for each stage of the situation. The goal is to provide clear, consistent information without communicating prematurely or adding unnecessary confusion, all while working to preserve your brand’s reputation.
Our Crisis PR Process
Assess
We gather the available information and evaluate the communications challenges, risks and immediate priorities.
Prioritize
We identify key audiences, determine what needs attention first and establish a clear communications direction.
Develop
We create messaging and communications materials appropriate for the circumstances and audiences involved.
Media Train
We media train executives who will be interviewed by the news media, communicate with employees and key external stakeholders.
Coordinate
We help maintain consistency across communications, spokespeople, audiences and channels.
Monitor + Adapt
As the situation develops, we monitor all media and social channels, work with the news media and your team, reassess priorities and adjust the communications strategy as needed.
Need Crisis Communications Support?
If your organization is preparing for a potential issue or currently navigating a challenging situation, CIM Inc PR can help.
Contact us today to discuss your situation and crisis communications needs.
