Reporter Calls During a Crisis: What to Say (and Why Silence Backfires)
Executive Summary
Ghosting reporters creates an information vacuum and your critics will fill it.
Acknowledge inquiries quickly so you can buy time for facts without sounding evasive.
Use a holding statement to stay in the story while you verify...
Crisis Communications Plan: Why Waiting to Prepare Is Too Late
Executive Summary
A crisis plan prevents chaos because slow approvals and conflicting messages create lasting damage.
Assign roles now so everyone knows who decides, who approves, who speaks and who monitors.
Prepare ready-to-use assets like...
