PR Pricing Explained: Retainer vs Project vs Hourly (How to Budget)
Executive Summary
Your PR budget should match your goals and timeline, not a generic package.Three common models are retainer for ongoing work, project-based for defined campaigns and hourly for limited advisory.Most organizations choose retainer...
Your First PR Meeting: The 3 Things You Need Before You Start
Executive Summary
Arrive with clear goals so your PR team can build the right plan immediately.Assign one internal point person to prevent stalled approvals and mixed messaging.Set a weekly cadence because PR momentum comes from...
How Long Does PR Take? Real Timelines, Expectations and What Success Looks Like
Executive Summary
PR is a compounding system and credibility builds through consistent visibility.
Early traction can happen quickly, but meaningful momentum often takes three to six months.
Measure progress beyond placements by tracking message pull-through, qualified...
PR vs Advertising: The Key Differences (and How to Get Better Results)
Executive Summary
Advertising buys placement and PR earns third-party credibility.You cannot control coverage, but you can influence outcomes with newsworthiness, clarity and proof.The right expectations create better stories, better relationships...
How to Choose the Right PR Firm: What Actually Impacts Your Bottom Line
Executive Summary
PR works best when your agency is a strategic partner, not a transactional vendor.
Look for alignment on business outcomes, not just coverage.
The strongest results come from integrated PR, reputation support, content and...
